Ready for some good news? How about a startup launched in 2009 selling something that no one can honestly say they need, manufactured in Southern California, based on a design from more than 50 years ago? Suggested retail on the product starts at about $5,000. Most buyers spend more than that by adding a lot of custom bling. And the company sells them as fast as they can make them, is looking to expand the model line, and is pursuing export opportunities.

Meet the California Scooter Company. They build a little motorcycle that is big fun, very cool, not cheap, and is extremely popular. The California Scooter is powered by a Honda-designed 150cc four-stroke, single-cylinder engine that can deliver 98 miles to a gallon of gas. It sports a lot of machined aluminum, stainless steel, and chrome. The brakes and electrical system are modern and efficient. It’s got an electric starter for reliability and a kick starter for some extra fun and panache.

Think of it as a sort of retro 1950s-style chopper that anyone can ride, is easy to maintain, and doesn’t cost as much as a decent car. The bikes are inspired by the Mustang, a small motorcycle built in Glendale, California from 1947 until 1963. That bike had the classic long and low chopper look and was so fast on the race track that it was banned from competition.

The founder of the California Scooter Company, Steve Seidner, bought an old Mustang intending to restore it and give it to his father as a gift. Instead he ended up creating a new American motorcycle company. The bikes and the company have been well received, are getting great media coverage, and are enjoying tremendous success.

Joe Berk rides his California Scooter

Joe Berk rides his California Scooter in the hills above Los Angeles

Some of that success is due to engaging their prospective customers with a robust social media marketing campaign. The company is very active and accessible in a lot of online motorcycle enthusiast communities. If you’ve spent any time in the forums, you know they can be brutal. Opinionated and uninformed haters can quickly bring the signal-to-noise ratio to near zero. You can get assaulted with charges that your product is overpriced offshore junk from people who have never seen it. And it can be tough to jump in and contribute without sounding like you are just trying to sell your stuff.

The California Scooter Company has managed to avoid all of that danger, rise above the chaos, and actually tell their story well. They make good use of Facebook and Twitter and the company blog has new, engaging content several times a week. The guy behind all of this social media success is Joe Berk, a business management consultant, author, and motorcycle enthusiast. Joe is a good friend of mine and that’s how I became such a big fan of the California Scooter Company.

So the bikes are cool, Steve’s got an awesome business, and Joe is fun to hang out with. He also likes adventure travel, especially in Baja, Mexico. In about a week, we plan to throw all of that together into a big mashup involving fish tacos, cactus, and cold beer. Joe has put together a little group ride to the tip of Baja and back, on 150cc California Scooters. And I’ve managed to get myself invited along. I’ll be driving a big, comfortable pickup truck with a really good air conditioner. And a fridge in the back seat for cold drinks.

We figure we’ll get some good pictures and have a lot of fun. We’ve got some interesting characters along on the ride and I think we’ll come home with a few good stories. I hope to share them with you when I get back.